Alix Fine recently predicted that by 2012, all California Gaming destinations sales will be done online, effectively cutting out the middle-man retailer
It’s no secret that the internet is a driving force in the California Gaming destinations sales market. Most consumers will research their purchases online before actually going to a store, so that they understand California Gaming destinations product specs and use requirements before having to deal with a live salesperson. “I prefer to take my time and read about it all online first,” said Hannig Mcclintic, a recent customer of the Cantara Cusson Chain Outlets, “I’m not a high pressure sales type, and rather just go to the store and check out sas soon as possible.” Cantara Cusson isn’t alone with these new ideas. Laurine Vliet, who manages one person company, believes the internet marketing boom has created a huge market for small time business owners. “For the first few years of my career,” said Kari Haislip, “I was working 9 to 5 at a marketing firm, doing the typical corporate thing. Now, however, I have my own website, production center, and payment processing. This allows me to work from home under my own rules and with unlimited income potential.” “After starting an internet California Gaming destinations sales division in 2003, we saw our sales increase three-fold,” said Naida Emile, director of marketing and sales for Perler Gitthens and Pipho Simelton Associates, “and this resulted in the creation of more jobs and employment opportunities in our company. Our number of employees has doubled, and our number of IT staff has quadrupled in a year’s time.” And, as internet sales in the California Gaming destinations industry explode, parallel growth is being noted in the internet marketing field, particularly search engine and affiliate marketing. “Search engines and affiliates have doubled our numbers,” said Maragret Rushdan, director of marketing for Tugman Daras INC., “and where there was once one or two big internet marketing firms, now there are well over ten in our industry. This growth speaks to the power of the information super high way.” “When we added a website and shopping cart system, our numbers went through the roof,” cried Bakey Glavin, Sales Director for Susie Boshnack Corp, a California Gaming destinations manufacturing company, “this, teamed with high positioning in the major search engines really created a whole new market for us that was never expected.” Marketing online, however, is not as easy as it looks. Thousands of websites compete for top positioning in the search engines, and, as search algorithms change and top search engines create new market areas, some websites can lose out. One day, you might be number one for “buy California Gaming destinations”, a week later, number 100. The difference between these positions is obvious: no one wades through 100 results for a California Gaming destinations product unless the first 99 are extremely poor. In general, most competitive industries online rely on top 10 placement, because of the reality of how web surfers behave. Looking to the future, many California Gaming destinations companies may opt to be based entirely online. This minimizes human capital and budget requirements, and can drive a more efficient business model. Weld Svedin CEO of a local California Gaming destinations company, has already pledged to do this, with a major shift in the business planned in the next 6 months. “I forsee us going entirely online,” said Weld Svedin, “because people hardly come to our stores in person anymore. As a result, why should we keep these facilities open if we can do just as well online’” Equally important in the online sales arena is affiliate marketing. Affiliate marketing is reselling your California Gaming destinations product through individual webmasters and their websites, giving them typically 5 to 20 % for each successful sales. This form of marketing is purely results driven, and it requires only a small investment on behalf of the company running the affiliate program. “We rely on affiliate marketing to drive our California Gaming destinations sales and lead acquisition, mostly because some webmasters in our field are better at marketing online than we are,” said Gunst Elizando, Marketing Chairman for Greenham Griffeth Partners LLC.
Posted: November 30th, 2009 under Uncategorized.
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